Trust in Urban Culture

Streetwear we are, some people think we are just followers of hip hop culture, but we are not. We compose for specific items where each has its own meaning, which have a history tied to the culture around. Our concept of style is very far from the classic stereotypes that we are accustomed to see and … Continue reading

New Horizon

Argentine bombshell and actress, Bélen Rodríguez, photographed poolside by Italian photographer Joseph Cardo in sunny Malibu, California wears the most coveted Marciano Collection yet. Welcome to the new horizon. Creative Director: Paul Marciano Photographer: Joseph Cardo Models: Belèn Rodriguez and Guillaume Dolmains Photographer: Joseph Cardo Make-up Artist: Christina Isac Hair Stylist: Lollo Cherubini Stylist: Elisabetta … Continue reading

Modern Warrior

Capturing the spirit of the woman warrior, enriched with distilled refinement, metallics, smoky eyes and dark mouth, magnetic reflections, rich and multifaceted layered expressions where the preciousness, as in the most concrete style, is communicating by subtraction. Futuristic textures, epitomized by the sculptural perfection, that looks bold and sophisticated, irresistibly visionary. Celebrate the warrior spirit … Continue reading

L’Homme Savage

My wild and free side unsettled some and unwedged others. I need this wild life, this freedom. You always have to remember – no matter what you’re told – that God loves all the flowers, even the wild ones that grow on the side of the highway. Photographed by JOSEPH CARDO

Time to Sparkle

Abiti da sera e gioielli: il connubio perfetto. Seta, pizzo e ricami per gli evening dress più esclusivi, da illuminare con una pioggia di diamanti e pietre preziose. Foto di Joseph Cardo. Fashion editor Valentina Cassieri. Capelli Guia Rigattieri / Atomo Management. Trucco Claudia Marchetti / Greenappleitalia.com. Manicure Sole e Luna Beauty Project / Atomo Management. Modella … Continue reading

Color Codes

The beautiful model Milou Slouis seen by Joseph Cardo for WHO*S WHO Spring\Summer 2014 Campaign. Metal background, water and reflections. Milou Slouis, Li Wei and Birgit Kos by Joseph Cardo in a series of full-color images for catalogue. Hairs Valentino Perini. Make-up Lina Montanari.

Modern Heroine

Firm strokes that tell a story of vulnerability, loneliness and unexpected feelings A painting charged of erotism. A contemporary woman. A modern heroine. Fashion Designers NUMERONUEVE Model RAQUEL BALENCIA Photographer JOSEPH CARDO Hair Stylist HENZO LORUSSO Make-Up BARBARA PASTORE Produced by GROUNDSTUDIO

Language of Clothings

The language of clothing is as complex as the spoken word, but ignorance of it is no excuse. Model Magnus Lindgreen – (The Fashion Model Management) Hair Stylist HENZO LORUSSO Make-Up BARBARA PASTORE Choreographic Dress Assistance PIETRO DI MATTEO Stylist ANDREA GENIALE and GIOVANNI ZAGARIA Photographer’s Assistants GIUSEPPE D. and IGNAZIO S. Concept LIBERICREATIVI Photographed by JOSEPH CARDO … Continue reading

Calanchi

L’argilla, il sole e l’acqua si mescolano, si fondono, si decorano a formare un paesaggio lunare affascinante e mutevole: I CALANCHI. L’aspra paesaggistica della Lucania sud-orientale compreso fra le valli del Sauro e l’agri del Basento. Il territorio dei burroni lampeggia al sole come fa uno specchio, il vento nascosto tra le RUGHE della TERRA … Continue reading

Gentleman and Bohemien

Brief extravagant lives, perpetually on the edge, but lighted by the fire of art and the false hopes of breaking free from society constrictions. Musicians, writers, painters, models. These were the main characters of an alternative lifestyle, made notorious in the 1850s by the writer Henri Murger. A cliché that from that moment will always … Continue reading

The Color of Beauty

For its fall/winter campaign, WHO*S WHO taps top models Julie Ordon. Julie Ordon, Maxime Van Der Heijden and Eloisa Fontes shot by Joseph Cardo in a series of full-color images for catalogue. Hairs Valentino Perini. Make-up Lina Montanari.  

Timeless

TATA Italia Campaign A/W 2013-2014 A timeless atmosphere, a background that turns to an absolute gray, geometric poses  and intense net lights. These are the elements that characterize the images of the new 2013/2014 fall/winter campaign of Tata Italia. Elegant colors alternating with rigorous black and white scenes, framing the models Daria Popova and Jonathan … Continue reading

El Jardín Secreto

Spanish supermodel Raquel Balencia photographed by Joseph Cardo “El Jardín Secreto”. Creative Direction: Liberi Creativi. Make-Up: Barbara Pastore. Hair Stylist: Enzo Lorusso

Anna Valle portraits

Anna Valle is photographed by Joseph Cardo and styled by Luca Stefanelli for the new issue of the Fope Jewels Campaign. Make-up and hairs by Letizia Maestri.

Look at Me Now

A beauty shoot extracted from Alcott SS 2013 Campaign. Model Laura Mayerhofer (Incoming Talents) Make Up Barbara Pastore Hair Stylist Enzo Lorusso Photo Assistants Michele C + Carmine S. Location GROUNDstudio Production Supervisor Daniele C. Photographed by Joseph Cardo

APULIA

Still clinging to its origins and charming, crossed by the silence of ancient olive trees, sharped cliffs and white sandy beaches. A place where you can to delight with the glamor and purity of small ancient cultures that have become modern. The south that opens to the world, a cosmopolitan land chic and dynamic, a territory in … Continue reading

The Shadow Game #02

joseph cardo raquel balencia diary shadow game fashion luca barra

In a game between shadows, where an intense gaze and a dark attitude are the only weapons to play, the final result could only be brilliant. When you are convince that a daredevil pose, will take you anywhere, you can only take the path of darkness. Raquel Balencia and Emilio Flores, both requested spanish top … Continue reading

The Shadow Game #01

In a game between shadows, where an intense gaze and a dark attitude are the only weapons to play, the final result could only be brilliant. When you are convince that a daredevil pose, will take you anywhere, you can only take the path of darkness. Raquel Balencia and Emilio Flores, both requested spanish top … Continue reading

The Shine of a Woman

joseph cardo sharon stone diary shine of a woman

The Shine of a Woman. The seductive attraction of Hollywood is instantly recognized in this Joseph Cardo´s new shooting. A clear mood to give value what is more important, the real shine of a fascinating woman. Sharon Stone, Los Angeles, SCREEN Professional 2012 Campaign.

Ocean Lover

Joseph Cardo Emilio Flores

Waikiki, Oahu 2012. Breathtaking natural beauty, warm turquoise waters, exotic floral scarlet paradise. Living the sea as the first love. There is always one beach for eachsoul. Because there is no place in earth as Hawaii. Model Emilio Flores Photographer Joseph Cardo Image captured from ALCOTT’s last shooting campaign. Oahu, 27th April 2012

FROM HERE TO ETERNITY

joseph cardo diary from here to eternity raquel balencia

Being there for GOLDEN DAYS. Giving others what they expect. For REACHING everything, or maybe nothing. Just ETERNITY. Studio, July 2010 Dress by BOTTEGA VENETA | Jewelry by Narsete Comite Luxury Design DIOR Make-Up | YVES SAINT LAURENT Lipstick Model RAQUEL BALENCIA (ELITE Model Management) Stylist TIMM B. | Make-Up BARBARA B. | Hair Stylist … Continue reading

TASTING PAST EVENTS

joseph cardo emporio armani parfum world campaign

EMPORIO ARMANI he/she fragrances. World Campaign. Image from the advertising shooting for GIORGIO ARMANI beauty. GRUONDstudio, November 2008. On eyes GIORGIO ARMANI cosmetics | On hairs L’OREAL Paris. MakeUp BARBARA P. | Hair Stylist ENZO L. Photographer’s assistants NICO P. | CARMINE S. | MICHELE C. Photographed by JOSEPH CARDO

THE NEXT AGE

Joseph Cardo The_Next_Age

A VISIONARY image suggesting a FUTURE, that may follow us. An APOCALYPTIC scenary, a livid ligth, a TRAVELER. Or maybe, just life, as a JOURNEY. SALINA, April 2008. Produced by GROUNDstudio | Model MIHAI NEGHIRLA (Major Model Management) Stylist BRUNO F. | MakeUp BARBARA P. | Hair Stylist ENZO L | Photographer’s assistants MICHELE C. … Continue reading

TWO SIDES

Joseph Cardo Two Sides

TWO SIDES for the same gaze, two looks for the same woman. STUDIO, 01 March 2012. On Eyes, GIORGIO ARMANI Cosmetics. On Lips, NARS Cosmetics. On Hair, TIGI Professional Model FARDAU VAN DER WAL (Fashion Model Management Milano) Stylist MARIKA G. | MakeUp BARBARA P. | Hair Stylist ENZO L. Photographer’s assistants NICO P. | … Continue reading

RELIVE MOOD

Image captured from RELIVE’s last shooting campaign. STUDIO, 14 December 2011 Knitwear RELIVE MAN. MAC_NW 15 Powder Foundation brune skin tone. TIGI Professional hair products. Produced by GROUNDstudio Model ANDERS LINDSTROM (JOY Model Management Milano) Stylist ALESSANDRO A. | MakeUp BARBARA P. | Hair Stylist ENZO L. | Photographer’s assistants: NICO P, DANIELE C, GIUSEPPE V. Photographed by JOSEPH CARDO